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Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.
Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.
Life is all about motion, and the same is true when it comes to marketing. It has changed dramatically since the old days of marketing through paper flyers and ads to the age of the internet, and it’s digital marketing taking the lead position. Unsurprisingly, there are many delusions and myths about digital marketing that need to be debunked.
Mobile app development has been a dominant force shaping the marketing landscape for small and large businesses alike. But apps as we’ve come to know and experience them, often referred to as native apps, are evolving thanks to the development of Progressive Web Apps (PWAs). This shift is causing some businesses to worry that their native app is going to become obsolete.
As a former radio show host and conversation-based podcaster, I have had some experience in figuring out how to navigate discussions with strangers. I’ve talked to comedians about their religious experiences and to writers about their favorite bands. I’ve heard stories about mental hospital stays and divorces and discussed parenting and diet regimens with celebrities.
How Custom Writing Services Can Help In school, work, and life in general, there are often times when it’s necessary to eloquently express oneself in writing. If writing just isn’t your forte or you are too bogged down with other obligations, it might behoove you to outsource your writing. An assignment writing service is a life-saver for many college students, employees, or bus ...
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better. Unfortunately, it’s hasn’t helped much and in many cases, has created even more confusion. Today, it’s time to propose a new categorization model.
This list of handy tools for better visual content marketing features tools that were picked for two reasons. Either the tool is exceptionally good and free, or the tool is a paid tool but also allows you to create visual content very quickly. There is a healthy mix of tools on this list that allow you to create a range of videos, images, and animated Gifs.
These are the days when startups are discerning more than ever the prominence and efficacy of an impeccable content marketing strategy. Entrepreneurs are investing the best of their efforts in feeding this ‘content marketing’ beast today so that it could safeguard and escalate their business needs tomorrow.
Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past. Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let that happen.
AI, IoT, video content, original content production – these are just a few of the forces that is reshaping the world of content marketing. As we move closer to 2018, marketers will need to make their moves and embrace the latest trends around these. Here is a guide to help you with this. The Increasing Relevance of Original Content It recently came to light that Apple ...
As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much trickier. They were relatively late to introduce advertising and tracking features that marketers need for paid campaigns.
In 2018, the 4th Annual Content Market Conference is returning to the Boston Waterfront Westin. This year, the conference theme will focus on the art of content creation and the science of marketing performance. Having sold out 2017’s conference, CMC chair Byron White and the rest of the CMC team are taking steps to build upon last year’s successes by bringing back more influen ...
Black Friday has, for a long time, been considered the most important shopping day of the year in the United States. With the rise of ecommerce, however, Cyber Monday is quickly becoming a relevant competitor. In 2016, consumers spent a whopping $3.45 billion on Cyber Monday. This was a 12 percent increase over the previous year—showing that Cyber Monday still has plenty of room left to grow.
A Monster of a Marketing Campaign On April 26th 2017, the marketing team behind the wildly successful Alien film franchise unleashed a monster of an ad campaign to build interest in their new film, Alien: Covenant. Utilizing cutting edge virtual reality technologies, they released a 360 VR experience called ‘In-Utero’. You can check out the video here, if you dare.
Content marketers have long been using apps like Facebook and Instagram to share their content. In recent years, we’ve seen an increase in businesses developing their own apps to distribute their content to their audience. From games to blogging platforms, companies of all kinds are looking to apps to be the next face of their brand.
If you are a long time blogger and (less likely) fill your page regularly, then you would have a dozen articles that constantly bring targeted traffic to your site. But over time it’s getting smaller and smaller. What to do? In any incomprehensible situation – update the old content. Why re-optimize old articles? The editorial offices of major marketing blogs conducted several ...
Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram stories and how to make them work for you. We’ll go back to the basics.
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